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Elmer chocolate full#

Elmer chocolate full#

Nelson said the plant finally started ramping up to full production over the past two months after nearly a year and half of construction. The plant held a dedication ceremony for the expansion last month. That crucial Valentine's business led Elmer to spend $40 million to expand its Ponchatoula plant, adding modern equipment manufactured all over the world. We put in a lot of work to nail it before Valentine's Day." "Seventy percent of what we make year-round sells in about a 72-hour period. "We're a Valentine's company, and with that comes challenges," Nelson said. It's actually Valentine's Day that accounts for the overwhelming majority of Elmer's business. The company's Heavenly Hash, Pecan Eggs and Gold Brick Eggs have been a staple of Easter baskets for decades.īut Easter accounts for less than 10 percent of Elmer's annual sales, said Robert Nelson, CEO of the Ponchatoula-based candy company. It is the only company product available throughout the year.PONCHATOULA - For south Louisiana residents, Elmer Chocolate is synonymous with Easter. Gold Brick topping is a milk chocolate sauce with bits of pecan.Boxed chocolates include five flavors: caramel in a milk chocolate shell, strawberry creme covered in milk chocolate, raspberry chocolate truffle in a dark chocolate shell, chocolate fudge covered in milk chocolate, and orange creme in a dark chocolate shell.Pecan Egg consists of a nougat center, covered in caramel and chopped pecans.Two other versions include dark chocolate, and milk chocolate with bits of malted milk.

Gold Brick Egg, first introduced in 1936, is a milk chocolate bar with chopped pecans.

Besides the original version, Elmer's also produces a strawberry marshmallow Heavenly Hash, and a dark chocolate version of the original. In 1923, Elmer's acquired the recipe for Heavenly Hash from a New Orleans department store.

Heavenly Hash Egg consists of a marshmallow center that contains two roasted almonds and has an outer coating of milk chocolate.

īy 2004, Robert Nelson, Allan's son, was president of Elmer Candy Corporation. In order to stay competitive with larger chocolate companies, the Nelsons concentrated on production of seasonal holiday chocolates (Valentine, Easter, and Christmas) for regional consumption. In 1970, due to antiquated facilities in New Orleans, the Nelsons moved their company about 60 miles (97 km) northwest, to Ponchatoula, Louisiana. Roy Nelson recruited his son, Allan, to help manage Elmer Candy Corporation. In 1993, Elmer's Fine Foods repurchased the trademark name CheeWees from Elmer Candy Corporation. The Elmer family retained control over Elmer's Fine Foods and continued to sell their cheese curls under various names. In 1963, Roy Nelson, a native of Chicago, bought Elmer Candy Corporation, including the trademark name, CheeWees, from the descendants of Augustus Elmer. In 1946, a new company, Elmer's Fine Foods, was formed to market their new cheese curl product, but the brothers continued operating Elmer Candy Corporation for their chocolate business. A product naming contest was held in New Orleans, and the winning name entry was CheeWees. In 1936, the Elmer brothers came up with a new cornmeal based cheese curl.

Elmer's five sons joined the business and, around 1914, the company became Elmer Candy Corporation. When Augustus Elmer married Miller's daughter, the company name was changed in the early 1900s to Miller-Elmer Candy Corporation. In 1855, a German immigrant, Christopher Henry Miller, started the Miller Candy Company in New Orleans.